What can we learn from Thomas Jefferson, the French Revolution and Julius Caesar? The Rule of Three. This Rule says that ideas presented in threes “stick” in our minds better than ideas in larger groups. Consider: “Life, liberty and the pursuit of happiness” “Liberty, equality and fraternity” “I came. I saw. I conquered.” I was […]
Positioning a Product or Service
One of the most important steps of any communications program is developing your positioning statements, which describe how you want the market to perceive your product or service. To a great extent, you don’t position your product or service. The market does. The goal of positioning statements is to guide your marketing activities and coax […]
Ignore These Writing & Editing Tips
I love this list, which was originally compiled by George L. Trigg et. al. It came to me via The Writing Center, which evidently got this copy from ILS 3, who took it from Optics News Vol. 8: No. 1, which had reprinted it from Phys. Rev. Lett. 42:748 (1979). However it reached us, enjoy. Make sure […]
Muck Rack’s State of Journalism Survey
Muck Rack recently published the State of Journalism 2021, results from its survey of more than 2,400 journalists about topics ranging from reporting during COVID-19 to preferences for working with PR professionals. The results were not surprising. Here are some key findings. COVID-19 Almost all the journalists (94%) say that some, most or all of their […]
Is it One Word or Two?
I often see a single word used when it’s more correct to use two words. Here are some examples. Alot and a lot “Alot” is not a word, which is why Word’s spell checker flags this common error. “A lot” means many. “He made a lot of money.” Anyone and any one Use one word […]
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