Want to dramatically increase the number of your prospects? Develop a lead magnet. Lead magnets are a great way to expand your prospect list. Basically a lead magnet means you offer people something valuable in exchange for their contact information. Then you can market to these people, turning strangers into prospects and then into customers. […]
“Fake News,” “Feminism,” “Populism” and More Named Words of the Year
It’s that time when publishers of English dictionaries name their Words of the Year, acknowledging the words or expressions that have generated a lot of interest over the last 12 months. As the Oxford Dictionaries says, “we turn to language to help us mark where we have been, how far we have come, and where […]
Thankful Thoughts on a Fractured Shoulder, Revisited
I am re-posting last year’s Thanksgiving message because it seems even more timely this year. Last year, I was recovering from a fractured shoulder. During the recovery, I realized I had taken for granted so many everyday activities. As I look at the list this year, I realize I am even more grateful that I […]
Graphics 101: Online Use
My previous blog posted focused on developing images for print. This post will examine the techniques for effective online images. Again, Gabriela Martinez from Texto is the source for much of this information. Resolution Getting a high-quality image in the print world requires large files. Not so in the online world, where files are repeatedly […]
Graphics 101: Printed Images
Visuals are increasingly important, as everything from websites to social media, collateral and traditional media needs images to tell their stories and enhance their visual appeal. Unfortunately, the technical aspects of the graphics world can sometimes trip a person up. So I asked a graphics expert, Gabriela Martinez of Texto, to explain the practical intricacies […]
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