Great content is well-written content. You have only a few seconds to grab your reader’s attention. That is not easy. Fortunately, several free and low-cost tools can help you write clear, coherent and compelling content. Here are some of my favorites. Get a PDF version of this post here. Grammarly Grammarly’s goal is to “make […]
What Journalists Want in Online Newsrooms
Most journalists value online newsrooms. At the same time, they prefer to receive news by email. Those are two major takeaways from TEKGROUP’s annual survey about online newsrooms. Here are some other highlights: Journalists expect organizations to have online newsrooms. Fully 97 percent say that an online newsroom is important, a number that has remained […]
How to Develop a Lead Magnet
Want to dramatically increase the number of your prospects? Develop a lead magnet. Lead magnets are a great way to expand your prospect list. Basically a lead magnet means you offer people something valuable in exchange for their contact information. Then you can market to these people, turning strangers into prospects and then into customers. […]
“Fake News,” “Feminism,” “Populism” and More Named Words of the Year
It’s that time when publishers of English dictionaries name their Words of the Year, acknowledging the words or expressions that have generated a lot of interest over the last 12 months. As the Oxford Dictionaries says, “we turn to language to help us mark where we have been, how far we have come, and where […]
Thankful Thoughts on a Fractured Shoulder, Revisited
I am re-posting last year’s Thanksgiving message because it seems even more timely this year. Last year, I was recovering from a fractured shoulder. During the recovery, I realized I had taken for granted so many everyday activities. As I look at the list this year, I realize I am even more grateful that I […]
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