Supposedly, a grammar-school teacher gave each child in her class the first half of a well-known proverb and asked them to come up with the rest of the proverb. Some of these answers are truly inspired (if not quite traditional). Enjoy. Better to be safe than…punch a 5th grader. Strike while the…bug is close. It’s […]
The Rule of Three
What can we learn from Thomas Jefferson, the French Revolution and Julius Caesar? The Rule of Three. This Rule says that ideas presented in threes “stick” in our minds better than ideas in larger groups. Consider: “Life, liberty and the pursuit of happiness” “Liberty, equality and fraternity” “I came. I saw. I conquered.” I was […]
Positioning a Product or Service
One of the most important steps of any communications program is developing your positioning statements, which describe how you want the market to perceive your product or service. To a great extent, you don’t position your product or service. The market does. The goal of positioning statements is to guide your marketing activities and coax […]
Ignore These Writing & Editing Tips
I love this list, which was originally compiled by George L. Trigg et. al. It came to me via The Writing Center, which evidently got this copy from ILS 3, who took it from Optics News Vol. 8: No. 1, which had reprinted it from Phys. Rev. Lett. 42:748 (1979). However it reached us, enjoy. Make sure […]
Muck Rack’s State of Journalism Survey
Muck Rack recently published the State of Journalism 2021, results from its survey of more than 2,400 journalists about topics ranging from reporting during COVID-19 to preferences for working with PR professionals. The results were not surprising. Here are some key findings. COVID-19 Almost all the journalists (94%) say that some, most or all of their […]
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