Most writing contests encourage participants to write well. Not so the tongue-in-cheek Bulwer-Lytton Fiction Contest which has been challenging “man, woman, and (precocious) child to write an atrocious opening sentence to a hypothetical bad novel” since 1982. The English Department at San Jose State University organizes the contest in honor of Bulwer-Lytton. This minor […]
16 of the Best Free or Low-Cost Public Relations Tools
Public relations is a challenging field. The process of identifying, contacting and working well with journalists, bloggers and other “influencers” requires creativity, determination, and a singleness of purpose. Fortunately, many services can reduce the work and increase your chances of success. Some, such as Cision and Meltwater, are full-featured, powerful platforms. However, such platforms can […]
10 Great Ways to Make Friends with the Media
Although traditional media outlets continue to shrink, coverage in such outlets is still an important part of any marketing campaign. Generating publicity coverage requires creativity, grunt work and dogged determination. Most importantly, it requires learning to “work and play well” with the media, meaning journalists, reporters, editors, producers and bloggers. Fortunately, a lot of dealing […]
Eight of the Best Free and Low-Cost Content Marketing Tools
Content marketing is “in,” with good reason. This marketing technique enables companies to stand out in the crowd by posting relevant, useful information that helps their customers and prospects solve real problems. Online “informational marketing” helps companies expand their prospect lists, nurture those prospects, and engage with their customers for the long term. (Get a […]
One Word or Two? How to Avoid These Common Mistakes
I often see a single word used when it should be two words. Here are some of the more common examples. Get a PDF version of this post here. Awhile and A While A while is a noun phrase and means “a period of time.” It often follows a preposition. “He will be gone for […]
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