Although traditional media outlets continue to shrink, coverage in such outlets is still an important part of any marketing campaign. Generating publicity coverage requires creativity, grunt work and dogged determination. Most importantly, it requires learning to “work and play well” with the media, meaning journalists, reporters, editors, producers and bloggers. Fortunately, a lot of dealing […]
Eight of the Best Free and Low-Cost Content Marketing Tools
Content marketing is “in,” with good reason. This marketing technique enables companies to stand out in the crowd by posting relevant, useful information that helps their customers and prospects solve real problems. Online “informational marketing” helps companies expand their prospect lists, nurture those prospects, and engage with their customers for the long term. (Get a […]
One Word or Two? How to Avoid These Common Mistakes
I often see a single word used when it should be two words. Here are some of the more common examples. Get a PDF version of this post here. Awhile and A While A while is a noun phrase and means “a period of time.” It often follows a preposition. “He will be gone for […]
Seven of the Best Free and Low-Cost Writing Tools
Great content is well-written content. You have only a few seconds to grab your reader’s attention. That is not easy. Fortunately, several free and low-cost tools can help you write clear, coherent and compelling content. Here are some of my favorites. Get a PDF version of this post here. Grammarly Grammarly’s goal is to “make […]
What Journalists Want in Online Newsrooms
Most journalists value online newsrooms. At the same time, they prefer to receive news by email. Those are two major takeaways from TEKGROUP’s annual survey about online newsrooms. Here are some other highlights: Journalists expect organizations to have online newsrooms. Fully 97 percent say that an online newsroom is important, a number that has remained […]
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