Over the years, many people have proclaimed that the news release is dead. To paraphrase Mark Twain, the rumors of its death have been greatly exaggerated. The news release is still an effective tool because it encourages journalists to report on the news, and because the release can “live” indefinitely online, making it visible to […]
Words of the Year 2018
Each year publishers of English dictionaries name their Words of the Year, the words or expressions that have generated the most interest over the last 12 months. Here are the awards for 2018. Single use: The editors at the Collins English Dictionary say the use of the adjective “single-use” increased four-fold since 2013. (I guess […]
It was a Dark and Stormy Contest: the 2018 Winners of the Annual Bulwer-Lytton Fiction Writing Contest
Most writing contests encourage participants to write well. Not so the tongue-in-cheek Bulwer-Lytton Fiction Contest which has been challenging “man, woman, and (precocious) child to write an atrocious opening sentence to a hypothetical bad novel” since 1982. The English Department at San Jose State University organizes the contest in honor of Bulwer-Lytton. This minor […]
16 of the Best Free or Low-Cost Public Relations Tools
Public relations is a challenging field. The process of identifying, contacting and working well with journalists, bloggers and other “influencers” requires creativity, determination, and a singleness of purpose. Fortunately, many services can reduce the work and increase your chances of success. Some, such as Cision and Meltwater, are full-featured, powerful platforms. However, such platforms can […]
10 Great Ways to Make Friends with the Media
Although traditional media outlets continue to shrink, coverage in such outlets is still an important part of any marketing campaign. Generating publicity coverage requires creativity, grunt work and dogged determination. Most importantly, it requires learning to “work and play well” with the media, meaning journalists, reporters, editors, producers and bloggers. Fortunately, a lot of dealing […]
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