#115446017 / gettyimages.com All communication is basically storytelling, and more and more of that storytelling depends on visuals. That’s why I was glad to find “Seeing is Believing: A Guide to Visual Storytelling Best Practices” by Resource Media. This excellent report discusses three basic principles of visual communications. We are, after all, a visual species. […]
Search Results for: worth a thousand words
Graphics 101: Online Use
My previous blog posted focused on developing images for print. This post will examine the techniques for effective online images. Again, Gabriela Martinez from Texto is the source for much of this information. Resolution Getting a high-quality image in the print world requires large files. Not so in the online world, where files are repeatedly […]
The Case for Infographics
In his article, “Making the Case for Infographics in PR” (http://blog.journalistics.com/2011/infographics-in-pr/), Jeremy Porter examines the power of graphs, charts and other visuals. I definitely agree. Sometimes a picture is truly worth a thousand words. Porter’s discussion reminds me of the powerful statistical display of Napoleon’s advance into Russia, and his ignominous retreat the next year. […]
16 of the Best Free or Low-Cost Public Relations Tools
Public relations is a challenging field. The process of identifying, contacting and working well with journalists, bloggers and other “influencers” requires creativity, determination, and a singleness of purpose. Fortunately, many services can reduce the work and increase your chances of success. Some, such as Cision and Meltwater, are full-featured, powerful platforms. However, such platforms can […]
