Competition for editorial space and time is always high with one important exception – good visuals. A good photo or illustration draws attention to the article. Editors need high-quality visuals to break up the text and help tell stories. Announcements with good visuals often get more space and are displayed more prominently than articles with […]
Search Results for: developing good visuals
Graphics 101: Online Use
My previous blog posted focused on developing images for print. This post will examine the techniques for effective online images. Again, Gabriela Martinez from Texto is the source for much of this information. Resolution Getting a high-quality image in the print world requires large files. Not so in the online world, where files are repeatedly […]
PR Pitching for Smarties
There’s always something to learn about dealing with the media, which is why I read PR Pitching for Smarties: Master Your Approach to Building Great Media and Influencer Relationships by Marketwired. The document starts with the premise that media relations and pitching remain very much a part of PR, although today require a new approach. […]
