I hope it’s not true that “reading is dead,” but I also know that communicators of all stripes need to pay greater attention to visual content. That’s why I watched the webinar “The Art of Visual Content and the Science That Makes it Convert.” The presenters, Hana Abaza (VP of marketing for Uberflip) and Tania […]
Search Results for: a word on infographics
The Case for Infographics
In his article, “Making the Case for Infographics in PR” (http://blog.journalistics.com/2011/infographics-in-pr/), Jeremy Porter examines the power of graphs, charts and other visuals. I definitely agree. Sometimes a picture is truly worth a thousand words. Porter’s discussion reminds me of the powerful statistical display of Napoleon’s advance into Russia, and his ignominous retreat the next year. […]
Graphics 101: Online Use
My previous blog posted focused on developing images for print. This post will examine the techniques for effective online images. Again, Gabriela Martinez from Texto is the source for much of this information. Resolution Getting a high-quality image in the print world requires large files. Not so in the online world, where files are repeatedly […]
The Killer News Release
Over the years, many people have proclaimed that the news release is dead. To paraphrase Mark Twain, the rumors of its death have been greatly exaggerated. The news release is still an effective tool because it encourages journalists to report on the news, and because the release can “live” indefinitely online, making it visible to […]
Five More of the Best Content Marketing Articles Out There
Everyone is drowning in content, which is often of little value. To help you make the most of your reading time, I’m sharing five of my favorite content-marketing articles and highlighting what I think makes these articles special. Create, Distribute, and Share: 15 Essential Content Marketing Templates by Jodi Harris, Content Marketing Institute This article […]
Writing for the Web
Writing for the online world is different from writing for print. People don’t read online; they scan. In his study about how people read online, Jakob Nielsen found that “on the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.” What does […]
