Most journalists value online newsrooms. At the same time, they prefer to receive news by email.
Those are two major takeaways from TEKGROUP’s annual survey about online newsrooms. Here are some other highlights:
- Journalists expect organizations to have online newsrooms. Fully 97 percent say that an online newsroom is important, a number that has remained fairly constant over the years.
- Almost all the respondents want to be able to access breaking news (90 percent), news releases (90 percent) and news coverage from other outlets (71 percent) within the newsroom.
- However, 92 percent of journalists prefer to receive news by email.
- Most (75 percent) only want to get news that applies to their “beat.” (No surprise there.)
- Almost all the respondents want to get product information (89 percent), search archives (96 percent), and access photos (93 percent) and video (75 percent) on the newsroom.
- Almost all the respondents (97 percent) want easy access to PR contact information.
- Most of the respondents (78 percent) want convenient links to the organization’s social media sites.
- However, only 35 percent visit an organization’s Facebook page for information, and only 20 percent visit YouTube. Twitter did better, with 47 percent of the respondents saying that they might want to receive news from a Twitter feed.
These highlights are good reminders of some best practices. I encourage you to read the full report.