Facebook seems to get all the buzz, but I’ve always been a LinkedIn sort of person. So I was glad to see that journalists are on LinkedIn more than any other social network, according to a survey from Arketi Web Watch Media. http://socialtimes.com/journalists-flock-to-linkedin_b77877
The survey found that 92% of journalists actively use LinkedIn, up from 85% two years ago.
The impact? Besides being a forum for business connections, LinkedIn becomes a publicity vehicle. And that means that sharing your content and information freely on LinkedIn can help you market not only to prospects and business associates, but also to media professionals.
Once you become established as the LinkedIn “go-to” person for particular topics, guess who the reporters will call when they need someone with your expertise?
Just another tool in the publicity tool chest.