Communications Plus offers the full range of PR, writing and communications services.
Click a category below for details about each of our services.
STRATEGIC POSITIONING & MESSAGING
- Describing what makes you different, what you want people to know about you
WRITING
- Presenting your messages in a clear, concise and compelling way
- Writing everything from news releases, feature stories and newsletters to corporate profiles, presentations and web content
MEDIA & ANALYST RELATIONS
- Influencing the influencers
- Identifying the “right” editors and analysts
- Approaching them the way they want to be approached
- Developing and pitching story ideas
- Developing and placing articles
- Tracking editorial calendars
- Arranging and monitoring media interviews
COMPANY AND PRODUCT LAUNCHES
- Spreading the word about what’s new
- Preparing materials, including releases, backgrounders and presentations
- Briefing the references (beta testers, salespeople)
- Arranging interviews with editors and analysts
WEBSITE DEVELOPMENT
- Researching keywords
- Developing effective web content
SOCIAL MEDIA
- Evaluating social media options (e.g., LinkedIn, Facebook, Twitter, YouTube)
- Developing ongoing programs to maximize effectiveness
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MEDIA INTERVIEW TRAINING
- Assuring maximum value from every interview opportunity
- Reviewing interview techniques
- Identifying possible questions
- Doing mock interviews
SPEECHES & PRESENTATIONS
- Developing the visual and verbal story
- Identifying and pitching speaking opportunities
- Developing presentations and webinars
- Doing presentation training
PRODUCT REVIEWS
- Getting that third-party endorsement
- Arranging and monitoring reviews
- Developing reviewers’ guides
TRADE SHOW SUPPORT
- Getting one-on-one face time with editors and analysts
- Arranging interviews
- Providing on-site support
SECONDARY MARKET RESEARCH
- Better understanding where you stand
- Doing internal and external audits
- Analyzing the competition’s publicity and websites
COMMUNICATIONS MEASUREMENT & EVALUATION
- Helping assure high ROI on the PR investment
- Tracking publicity and communications results
- Analyzing effectiveness
- Recommending improvements
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