MoJo Designs, Inc.

Publicity Generates Sales Leads for Embedded-Interface Product

Situation & Challenge

MoJo Designs, Inc., a three-person operation, had developed a complex product aimed at a niche market (embedded interface software). The company was virtually unknown and the budget was small.

Goal

MoJo wanted to generate demand for its flagship product, Eyelet GUI.

Approach

In developing and executing a targeted publicity campaign, Kay:

  • Developed a positioning statement and basic messages.
  • Identified key editors and analysts.
  • Arranged multiple interviews for the company president.
  • Prepared and distributed announcements.
  • Monitored editorial calendars (listings of upcoming articles planned in magazines) for potential placements.

Results

Generated coverage in virtually all major target publications, including:

  • Dr. Dobb’s Journal
  • Portable Design
  • Electronic Engineering Times
  • Embedded Systems Development
  • Embedded Systems Programming

Impact

The publicity regularly increased sales leads by 50%. MoJo projected a much larger image than it really was, increasing its credibility among potential customers.

Client Testimonial

“Kay Paumier has handled all of MoJo Designs’ public relations for multiple products. In helping to craft and execute the launch of the Eyelet GUI, a complex technical product, Kay distilled our marketing into a coherent message and got that message out in press releases, technical articles, meetings with the press and a major trade show. While MoJo Designs is a small company, Kay helped us project an image of credibility in a complex industry.”

Morgan Jones
President, MoJo Designs

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Clients

  • “Kay brings a wealth of experience and solid business judgment. She delivers on her commitments and often extends beyond them.” Kim Beswick
    Memjet
  • “Kay doubled the volume of our coverage the first year, and helped us stand out as a market leader.” Julie Knight-Ludvigson
    Xbridge Systems
  • “Kay is extremely thorough and an excellent lead generator.”Christine Moore
    Flourish Communication (New Zealand)
  • “We always get more than we expect with Kay Paumier’s PR company.”Darrell Batchelder
    CareerWorkStation
  • “Kay is proactive, accountable and gets results.”Laura Geary
    Praxton
  • “Thanks to Kay, public awareness of ACA has dramatically increased.”Ann Woods
    ACA, Northern California
  • “Kay helped us project an image of credibility in a complex industry.”Morgan Jones
    MoJo Designs
  • “Kay took a raw, half-finished draft of my e-book, plus a 2- hour interview with me, and turned it into a 30-page e-book of outstanding quality. In 3 days. She is amazing.” Sue Raisty-Egami
    Sure Product Consulting
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