Every year since 1982 writers from around the world have competed to compose the opening sentence to the worst of all possible novels. Last year was no exception, as the English Department at San Jose State University once again held the tongue-in-cheek Bulwer-Lytton Fiction Contest. Bulwer-Lytton, a minor Victorian novelist, is credited with starting […]
Tips and Techniques from 5 of the Best Content Marketing Articles Out There
There’s plenty of great information about content marketing available today. The problem is “too much to read, too little time.” So I’m sharing some of my favorite content marketing articles, and highlighting the information I think makes these articles special. All these come from the Content Marketing Institute (no surprise there). The Ultimate Blog Marketing […]
How to Develop an Editorial Calendar for Your Blog
Editorial calendars are the cornerstone of blogs and of all content marketing. This planning tool has been around for years. The traditional calendar is a schedule to keep track of articles from concept and development to publishing. An editorial calendar can increase traffic to your blog by helping you plan, organize and produce valuable content […]
Lake Superior’s Banished Words
Each year, Lake Superior State University posts a list of words it believes should be banished from use because of “mis-use, over-use and general uselessness.” Here are my favorites from this year’s crop. Post-Truth — To paraphrase the late Senator Daniel Patrick Moynihan, we are entitled to our own opinions but not to our own […]
Six Tips from a Newsletter Marketer
Did you know that: We encounter more than 5,000 media messages a day. We’re aware of only about 150 of them. And only four to 12 of them make any impact on us. That’s bad news if you’re trying to break through the clutter and get your message to your prospects and clients. Fortunately, consistent, […]
2016 Words of the Year
It’s that time when English dictionary companies name their Words of the Year, terms that encapsulate the previous year for them. Based on the choices, it appears that 2016 was not the best of times. Oxford Dictionaries named the term “post-truth,” an adjective defined as “relating to or denoting circumstances in which objective facts are […]
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