PR Services Communications Plus offers the full range of PR, writing and communications services, including: Strategic positioning & messaging… - Describing what makes you different, what you want people to know about you
Writing… - Presenting your messages in a clear, concise and compelling way
- Writing everything from news releases, feature stories and newsletters to corporate profiles, presentations and web content
Media and analyst relations… - Influencing the influencers
- Identifying the “right” editors and analysts
- Approaching them the way they want to be approached
- Developing and pitching story ideas
- Developing and placing articles
- Tracking editorial calendars
- Arranging and monitoring media interviews
Company and product launches… - Spreading the word about what’s new
- Preparing materials, including releases, backgrounders and presentations
- Briefing the references (beta testers, sales people)
- Arranging interviews with editors and analysts
Website development… - Developing effective web content
- Submitting to search engines
Product reviews… - Getting that third-party endorsement
- Arranging and monitoring reviews
- Developing reviewers’ guides
Trade show support… - Getting one-on-one face time with editors and analysts
- Arranging interviews
- Providing on-site support
Media interview training… - Assuring maximum value from every interview opportunity
- Reviewing interview techniques
- Identifying possible questions
- Doing mock interviews
Speeches & presentations… - Developing the visual and verbal story
- Identifying and pitching speaking opportunities
- Developing presentations
- Doing presentation training
Secondary market research… - Better understanding where you stand
- Doing internal and external audits
- Analyzing the competition’s publicity and web sites
Communications measurement & evaluation… - Helping assure high ROI on the PR investment
- Tracking publicity / communications results
- Analyzing effectiveness
- Recommending improvements
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