Publicity Results

I have a track record of successfully getting publicity for clients, often when there is little news. My “hits” range from national media (including network news), a wide variety of trade press (including technology, healthcare and construction) and general consumer press in major markets (especially in California).

While I cannot guarantee any particular publicity results, here are selected examples of publicity I’ve generated for my clients. The results are divided by type of coverage or industry.

Business Coverage

ANG Newspapers (11 newspapers, primarily in the San Francisco Bay Area), “The Great Communicator,” September 13, 2004 (Richard Sampson Associates, Construction Communicator)

BusinessWeek, “Inkjets that go Lickety-Split,” April 23, 2007 (Memjet)

The Economist, “Big News from Little Squirts,” March 27, 2007 (Memjet)

Idaho Statesman, “Eagle Firms’ Printing Wizardry Could Change the Industry” (front page story), May 9, 2007 (Memjet)

Investor’s Business Daily,“HP Rivals Work to Refocus Printer Market with Cheaper Ink and Pricier Hardware,” March 12, 2008 (Memjet)

Investor’s Business Daily, “A New Printer Contender from Land Down Under,” March 27, 2007 (Memjet)

msn.careers, “Freelancing Appealing to More Workers,” June 15, 2008 (Communications Plus)

San Francisco Business Times, “Village Enterprise Fund,” March 28, 2008 (Village Enterprise Fund)

San Francisco Chronicle, “On the Fringe: New Ideas to Help on the Job,” December 11, 2004 (Dilip Saraf, author of “The 7 Keys to a Dream Job”)

Silicon Valley / San Jose Business Journal, “NASA Venture Capitalist Named Managing Partner at Legacy Venture,” May 18, 2008 (Legacy Venture)

The Wall Street Journal, “Bold Redesign Improves Office 2007,” January 4, 2007 (Panergy Ltd.)

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Technology Coverage

Digital Trends, “Australia’s Silverbrook Research Has Taken the Wraps of a Ten-Year Secret Project: Inkjet Printer Technology Five to Ten Times Faster than What’s Available Today,” March 21, 2007 (Memjet)

ECN, “The Myth of Customer Choice” (contributed article), July 2006 (Jameco Electronics)

ECN, “Quality vs. Price: The Ultimate Balancing Act” (contributed article), September 2005 (Jameco Electronics)

eServer Magazine, “Marking 40 Years of Mainframe,” May/June 2004 (Xbridge Systems)

Electronic Design Online, “More than 80 Percent of the Products in Jameco’s Latest Catalog Available in RoHS-Compliant Versions,” March 30, 2006 (Jameco Electronics)

Electronic Products, “Modular System Offers Multiple Outputs,” November 2006 (Jameco Electronics)

InfoWorld, “A Coming Inkjet Revolution?” April 12, 2007 (Memjet)

Macworld (online), “iPowerRush Extends iPod, iPhone Run Times,” December 17, 2007 (iPowerRush)

Macworld (online), “DocXConverter Works with New Word Format,” December 20, 2006 (Panergy Ltd.)

MacCompanion (blog), “Mac Users Can Easily Open and Use Word 2007 Docx Documents Now,” December 20, 2006 (Panergy Ltd.)

PC Magazine, “The Future of Ink Jet Printing?” May 22, 2007 (Memjet)

PC Magazine.com, “Memjet Customers, Roadmap Start Taking Shape,” March 26, 2007 (Memjet)

Purchasing, “Supply of RoHS Parts Tightens,” July 13, 2006 (Jameco Electronics)

Purchasing Magazine, “RoHS Could Boost Independents,” April 20, 2006 (Jameco Electronics)

Scientific American, “Meet the Memjet,” June 2007 (Memjet)

VARBusiness, “Ink 2.0,” June 25, 2007 (Memjet)

Wired, “Claim: Silverbrook’s 50ppm Inkjet,” March 19, 2007 (Memjet)

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Construction Technology

CE News, “Product Guide,“ April 2008 (Richard Sampson Associates, Construction Communicator)

Constructech, “Online Ease,” January 2006 (Richard Sampson Associates, Construction Communicator)

Constructech, “Project Management Takes Precedence,” September 2005 (Richard Sampson Associates, Construction Communicator)

Construction Business Owner, “A Path to Business Growth,” January 2007 (Construction Communicator)

Construction Executive, “Online Construction Management Systems: Ten Common Pitfalls,” September 2005 (Richard Sampson Associates, Construction Communicator)

Construction Executive, “The ‘Bottom-up’ Approach to Construction Management,” June 2004 (Richard Sampson Associates, Construction Communicator)

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Biotechnology

Newstarget.com, “Biotech Company Continues to Develop Soluable Keratin Product,” December 8, 2005 (Keratec)

NPI Center, “Musings on SupplySide West,” November 23, 2005 (Keratec)

NPI Center, Bio.com and BioSpace.com, “New Findings Suggest Keratin Ingredient Cynatine FLX Activates Joint Defense Enzymes,” November 22, 2005 (Keratec)

Nutraingredients-usa.com and in-Pharma Technologist.com, “Keratec Builds the Science behind Cynatine,” November 17, 2005 (Keratec)

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Not-for-Profit Associations

ANG Newspaper Group (Alameda Times Herald, The Argus, The Daily Review, Marin Independent Journal, Oakland Tribune, San Mateo County Times, Tri-Valley Herald), “Cool Campers,” March 10, 2005 (American Camp Association Northern California)

Bay Area Parent, “Welcome to Camp Happy Kid,” March 2007 (American Camp Association Northern California)

California Kids! “Family Camp,” April 2007 (American Camp Association Northern California)

Growing Up in Santa Cruz, “Helping with Homesickness While at Camp,” April 2007 (American Camp Association Northern California)

KGO-TV, “Nightly News,” March 21, 2008 (Village Enterprise Fund)

Parents’ Monthly, “Packing for Camp,” May 2006 (American Camp Association Northern California)

Parents’ Press, “Summer Camp Safety,” May 2005 (American Camp Association Northern California)

Sacramento Bee, “Summertime Blues,” July 8, 2006 (American Camp Association Northern California)

San Francisco Chronicle, “Setting up Summer Camp,” April 29, 2007 (American Camp Association Northern California)

San Jose Mercury-News, “Tips for Making Summer Camp Successful,” April 21, 2008 (American Camp Association Northern California)

San Jose Mercury News, “Camp Guide,” March 1, 2006(American Camp Association Northern California)

StreetInsider.com, “Time to Think about Summer Camp, Advises American Camp Association Northern California,” February 14, 2008 (American Camp Association Northern California)

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Broadcast

KGO-AM, “Joannie Greggains Show,” May 6, 2006 (American Camp Association Northern California)

KGO-AM, “The Pete Wilson Show,” August 17, 2004 (san francisco sport and spine physical therapy)

KCRA-TV (Sacramento), 5 p.m., Newscast, May 17, 2004 American Camp Association Northern California)

KQED-AM, “Forum,” April 1, 2004 (American Camp Association Northern California)

KMAX-TV, “Good Day Sacramento,” March 24, 2004 (American Camp Association Northern California)

KGO-AM, “The Pete Wilson Show,” February 27, 2004 (American Camp Association Northern California)

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