In a result that probably doesn’t surprise anyone, a recent survey found that social media has become a major news channel.
The TEKGroup’s 2016 Social Media News Survey found that people are increasingly discovering, sharing, reading and posting news online.
Here are some of their key findings:
- More than three of every four people surveyed say they use social media at least one hour a day. And—here’s the kicker—about a third of the respondents use social media at least three hours a day.
- Most of the respondents (83%) access social media on their phones. That makes concise content and appealing visuals all the more important.
- More than half the respondents start looking for news using a search engine. Almost all of them start with Google.
- Almost two out of three (64%) respondents share content on social media, so it is important to have social-sharing buttons on any posts.
- And, in an example of how significant social media has become, 32% of the respondents learned that Trump was running for president on social media.
I encourage you to read TEKGroup’s survey in its entirety. There are some interesting findings.