This article was written by a colleague, Sandy Jones-Kaminski, and first appeared in the Women In Consulting (WIC) blog. It is used here with permission.
During a keynote presentation at an annual BlogHer Conference in Chicago, I was surprised to learn that about 80% of the 1200+ bloggers in the room were hardly utilizing LinkedIn at all. After that presentation, and delivering 20+ other corporate and one-on-one LinkedIn learning sessions, I knew it was about time that I shared publicly the 10 things I do on LinkedIn each and every week.
By sharing this secret sauce…oops, I mean blog post, my goal is to inspire others to do more on this powerful professional networking platform so we all can leverage this modern marketing and social selling channel.
And since, like so many things, what you put into your time on LinkedIn is directly correlated with what you’ll get out of it, I recommend spending at least 30-60 minutes on LinkedIn each week.
For me, some amazing things have happened, including:
- Being invited to be a paid speaker at an annual global user group conference and as the Marketing speaker by LinkedIn at a Silicon Valley LinkedIn Live event
- Securing numerous press interviews when my book was published
- Being asked to participate in interviews about networking best practices and my Pay It Forward Party networking events
- Receiving an invitation to contribute to an online women in business summit as the expert on Leveraging LinkedIn for Business
- Acquiring loads of new Mastering LinkedIn for Business or Career clients
- Receiving invitations to be a guest blogger/columnist for numerous online publications
- Expanding my network to include some talented and generous new collaborators, excellent vendors and even a few high-quality referral partners
If you start doing even just a few of the tactics below, I’m certain you’ll soon see some new (and welcome!) outreach, activity and more. I also suggest you make note of how many profile views you’re averaging before you start implementing this tactics so you can compare the number of views in 30 days or so.
10 Things I Do On LinkedIn Each Week:
- Update my status on my profilewith either news about a connection’s new book or an upcoming speaking engagement I have.
- Share something worthy that a connection has posted.
- Review my Home page and Like or Comment on things my network has shared.
- Review who’s looking at my profile and see if there is anyone I want to connect with on the list.
- Share an industry-relevant article, freebie, blog post or maybe a new service offering on my Bella Domain Media company page.
- Endorse the skills or expertise I’m comfortable endorsing for direct connections. (Why do some folks endorse people they probably couldn’t vouch for during a reference request?!)
- Research people or companies I’m interested in or are targeting for future work or collaborations.
- Read posts from and/or follow some new thought leaders or Company pages.
- Check out what’s happening within some of the groups where I’m most active. (Comment, Share and Like where appropriate.)
- Grow my network by sending personalized Invitations to Connect to the new people I meet (and like) each week.
What things do you do on LinkedIn on a regular basis? Please feel free to add your weekly LinkedIn To Dos in the Comments section so others can learn from you as well. Thank you!
About the Author:
Sandy Jones-Kaminski is the Chief Connecting Officer at Bella Domain Media. As a business mentor with 20+ yrs of marketing and business development experience from working at both startups as well as a corporate executive, she helps solo entrepreneurs and small business owners market their brands and generate opportunities through a proprietary process that maximizes LinkedIn, online and offline networking tactics, social selling and content strategies. BellaDomainMedia.com for more.