I recently saw a webinar from Vocus about the “State of the Media 2010” (http://tinyurl.com/ybglakz). Some interesting facts in the presentation and its accompanying white paper. (http://www.vocus.com/state-of-the-media/index.asp).
Here are some highlights of their report about magazines. I will report on newspaper and broadcast media in subsequent blog posts.
About 1,126 magazines folded last year, and more than 600 reporters were laid off.
At the same time, niche publications are growing.
In general, there will be a decrease in publication frequency, and an increase in special issues.
There will be a rise in on-demand content.
“Printing on paper beyond 2010 will be a luxury may publishers cannot afford.”
It’s essential for PR people to think beyond print when pitching magazines. Also consider multimedia.
This is a revolution, not an evolution. Revolutions have two sides. It’s important to find out what side (print or digital) your editor or reporter favors.
More articles on the media are available at http://CommunicationsPlus.net/PRarticles.html.